Friday, May 15, 2020

Mattel Case Stusy - Free Essay Example

Sample details Pages: 5 Words: 1382 Downloads: 3 Date added: 2017/09/25 Category Science Essay Type Narrative essay Topics: Study Essay Did you like this example? BUSINESS ETHICS ASSIGNMENT 1 STUDENT NAME: THUY LINH NGUYEN NOI3002 I. DO MANUFACTURES OF PRODUCTS FOR CHILDRENS HAVE SPECIAL OBLIGATIONS TO CONSUMERS AND SOCIETY? IF SO, WHAT ARE THESE RESPONSIBILITIES? Because of the company’s product and designs primary for children, it must be sensitive to social concern about children’s right: By assuring parents that their children’s privacy will be respected, Mattel demonstrated that it takes its responsibility of marketing to children seriously. In 2007, Mattel conduct entitled Global Manufacturing principles. In this principle, Mattel’s business partners must ensure high standard for product safety and quality, adhering to practices that meet Mattel’s safety and quality standards, make sure that the entire product will not be harmful to the children. Partners must also comply with all import and export regulation and they must strictly adhere to local and international customs law. An example of Mattel responsibility to the children is the Mattel children foundation which is found in 1998. The gift was mean to support the existing hospital and provide for a new state-of-art-facility. To the society, the company is not using any child labor, forced labor or uses any type of that labor itself. The company stated that it does not tolerate discrimination, the employee should be hire according to their ability to complete the job, not their believe or characteristics II. HOW EFFECTIVE HAS MATTEL BEEN AT ENCOURAGING ETHICAL AND LEGAL CONDUCT BY ITS MANUFACTURERS? WHAT CHANGES AND ADDITIONS WOULD YOU MAKE TO THE COMPANY’S GLOBAL MANUFACTURING PRINCIPLE? All partners must respect the intellectual property of the company, and support Mattel in the protection of asset. Mattel always required its business partner s to commit with their high ethical standards for product safety and quality. But in recent years, some standards have been seriously violated, such as using chi ld labor in some overseas company. Those companies were later on asked to change their operation or risk losing Mattel’s business or being punished by legal department or suited by Mattel or the customers. In order to encourage their partner, they also conducted the Global Manufacturing Principles. Here are some of my recommendations for Mattel’s Global Manufacturing Principles: 1. Make sure the contractors and subcontractor use the right facilities for Mattel’s products. 2. Maintain the supervisor 3. All the products must be tested carefully to make sure that they not violated to any cultural ethic and ensure their safety III. TO WHAT EXTENT IS MATTEL RESPONSIBLE FOR ISSUES RELATED TO ITS PRODUCTION OF TOYS IN CHINA? HOW MIGHT HAVE MATTEL ADVOID THESE ISSUES? 007 was a bad year for Mattel. Despite Mattel’s best effort, not all oversea manufactures have faithfully adhered to its high standard, forcing Mattel to make two huge toys recall. The re called toys sold by Mattel was for various health hazards. Among them were toys that contained magnets and lead paint Small magnets used in toys can fall out and be swallowed or aspirated. Intestinal or blockage can occur, if more than on magnet is swallowed. Lead is extremely toxic and can create numerous health problems when swallowed or inhaled in large level. The paint used in recalled products was not certified for use according to Mattel standards. In my opinion, the Chinese contractors had violated the commitment between two companies by using lead paint. But, we cannot say that Mattel is not responsible for this issue. Firstly we should talk about its three points paint check system: 1. Mattel only use paint from certificated suppliers. Every batch from every vendor is tested. Any batches not passing the test will not be used. 2. The production process controls are for vendors and random unannounced inspections are implemented. . All finished toy produced are tested before they get to the customers. As we can see, that a very strict check system but why those harmful toys could still pass through and went to the market? It’s clearly that using lead paint is bad but let those toys get to the customer isn’t it worst? If I own a car toy factory and I allow my neighbor to produce my car and my neighbor use toxic paint to paint them then we are both in the wrong. So both Mattel and the Chinese contractor are equally to blame. Mattel also have problems with their design, the magnet fall out too easy. As they are losing their reputation and subcontractors, Mattel should really do something to avoid these issues. In my opinion, firstly, Mattel should improve its design and carefully exam the toy before launch them out. Secondly, they should also improve their supervisor over the products and make sure all of them pass the high standards request. Thirdly, Mattel should investigate contractors and audit the subcontractor and if necessary, provide th em the information about their product high standard and safety. IV. SHOULD MATTEL RECEIVE CONTROL OF MGA’S BRAZT DOLLS? IF SO, WHAT ACTIONS SHOULD MATTEL TAKE REGARDING BRAZT? Brazt is really the first doll to successfully compete against the massively successful Barbie franchise in ages. The Brazt ranges of doll have affected the sale of Mattel’s leading product: Barbie and decreased by %6 The battle began when Mattel had an investigation and found out that: Carter Bryant, the designer of the Brazt range, who was then working for MGA, had conceived the ideas of Brazt while he was at Mattel. Matte then suited MGA to gain the control over Brazt. A judge earlier judged that MGA had develop the doll from the intellectual property that belonged to Mattel and so, he ordered that Mattel take over the manufacture and sale of the doll after the Christmas season. In my opinion, even if you state that the concept of the doll was created at Mattel, at best you could make a n argument that Mattel had some right to an injunction and profit from the first generation of the doll. The judge not only ruled MGA to stop selling and manufacturing Brazt but also have to hand over all sort of confident info includes: all related product, customers’ info and especially the 2010 plan†¦ That is difficult to see any fairness at all for forcing them hand over the future plan that have nothing to do with the created while at Mattel. MGA was then faced a critical situation: they are forced to collect and destroy all Brazt dolls that are in the market. MGA had investigated it would have to spent about $10 million or $20 million to do so. But in December 9, the Ninth Circuit Court of Appeals essentially stopped the process. The court ruled the MGA can continue to sell their Brazt dolls that are currently on the market until the next judgment is made. The court also indicated that the order transferring ownership of the Bratz trademark and copyright from MGA to Mattel was drastic, and questioned why Mattel wasnt simply given a royalty or ownership stake in MGAs Bratz franchise. The appellate judges also ordered Mattel and MGA to mediation. In other words, the two companies should try to sort it out themselves. MGA then paid US $100 million (instead of US$500 million as Mattel sued MGA for) in damages, citing that only the first generation of Bratz had infringed on Mattel property and that MGA had innovated and evolved the product significantly enough that subsequent generations of Bratz could not be conclusively found to be infringing. I think that would be the best solution for both Mattel and MGA because Brazt has been in the market for a long time and is going to celebrate its 10th anniversary. Customers love Brazt and they don’t want to lose them or changed them. After this affair some customers say they don’t want Barbie anymore because Mattel was just being selfish and it seems like they simply trying to s top competition. As so, in my opinion, Mattel should work out a deal with MGA in which MGA can continue sell Brazt dolls as long as Mattel share in some of the profits. REFENRENCES: Case study 6, â€Å"Mattel responds to Ethical Challenges†, p3, 4,5,6,7. Mike Masnick, 2009, â€Å"Why Mattel Get Future Should Plans For New Bratz Dolls? †Accessed 1 May 5, 2010. ( https://www. techdirt. com/articles/20090527/0143345018. shtml) Bonnie Fitzgerald, â€Å"Made in China: Mattel Recalls toys for safety issues â€Å"accessed 1 May 5, 2010 (https://www. helium. com/items/608895-made-in-china-mattel-recalls-toys-for-safety-issues) Don’t waste time! Our writers will create an original "Mattel Case Stusy" essay for you Create order

Wednesday, May 6, 2020

White Collar Crimes Are Committed By Middle Of A Higher...

White collar crimes are committed by middle of a higher status in any given occupation. These crimes often involves a validation of trust from a valued employee within a company. These crimes can include trade secrets, fraud, money laundering, identity theft, and healthcare fraud. The people committing these crimes come from a higher class and you wouldn’t thinking someone is poor would commit a crime like this in nature. The media always bring to our attention since the 1990’s about the amount of white collar crimes happening in the United States. A few large companies like Enron, Madoff, Tyco Toys and some other companies were faced with prison sentences for their greed and personal vendettas. The world as a whole started opening their eyes and seeking knowledge about corporations and private companies to understand the corruption CEO’s, lawyer, and trading companies. White collar crimes are happening more often than in previous years. The media has tried to ke ep the public aware of the amount of white collar crimes that are occurring and the justice systems is taking too long to address the problem. Although, white collar crimes are non-violent and doesn’t pose a direct threat like other crimes it still can cause a personal or public perception that is violent in nature. When people lose their life saving, house, cars, retirement money, and stocks it is hard to say you won’t get violent when you know this person has taken everything you own for their personal gain. ScamsShow MoreRelatedHow Conformity Plays A Big Part Essay1708 Words   |  7 Pagesschools; which he defined the groups as Saints and Roughnecks. Both groups committed varies acts of deviance, but the type sanction depended on their social class and community. The Saints were described as, â€Å"promising young men-children of good, stable, white upper-middle-class families, active in school affairs†¦Ã¢â‚¬  (Chambliss,1972, 265). Even though the communit y saw the Saints as â€Å"promising young children,† they committed various acts of deviance. Of the two years Chambliss observed the boys, heRead MoreSocio Economic Status Of The United States Essay1794 Words   |  8 Pageswhich are divided based on the socio economic status of the citizen or the family. The three different levels to the class sys-tem are the upper class, the middle class, and the lower class. Unfortunately there is also poverty that exists which is also a factor to be considered when analyzing crime. There are many theorist who believe that a person’s socio economic status has a large impact on the likelihood of whether or not a person will commit crime during their life-time. According to Bank, FlavinRead MoreExercise 3: White Collar Crime. In A Looking Glass Of A1448 Words   |  6 PagesExercise 3: White Collar Crime In a looking glass of a sociologist, we can see white collar crime in our everyday world. When it presents itself; the victims are left hurt and the rest in awe of their awful actions. White Collar Crime is defined as â€Å"White collar crime overlaps with corporate crime because the opportunity for fraud, bribery, insider trading, embezzlement, computer crime, and forgery is more available to white-collar employees.† stated by James Henslin. White Collar Crime can be seenRead MoreHow Social Class Is Impacted My Childhood, Deviance And Education1279 Words   |  6 Pages my family’s social class status would be classified as the middle class. The middle class is composed of primarily â€Å"white collar† workers with a broad range of education and income; and make up about 30 percent of the U.S. population (188). Throughout this essay, I will distinguish how my social class has impacted my childhood, deviance and education. From the moment a person is born, they enter the world with an ascribed status. An ascribed status is an inborn status and is usually difficult orRead MoreCrime And Its Effects On Urban Areas1968 Words   |  8 Pages Crime is a familiar and perilous concern in American society, and crime damages the foundation of this America. The ongoing population shift from rural to urban areas has helped to facilitate crime in the United States through the decades. Showing the focused element and impact of crime in society and the consequence of crime in urban areas, is to better understand the people, and knowing that when criminals know the procedures of the crime they get new opportunity to do it. Examining the crimesRead MoreThe Growing Problem of White Collar Crimes in India19963 Words   |  80 PagesThe Growing Problem of White Collar Crimes in India â€Å"The practitioners of evil, the hoarders, the profiteers, the black marketers and speculators are the worst enemies of our society. They have to be dealt with sternly, however well placed important and influential they may be; if we acquiesce in wrongdoing, people will lose faith in us†- Dr Radhakrishnan Methodology The research methodology used for the present research article is traditional DoctrinalRead MoreMarxists Crime and Deviance.875 Words   |  4 PagesExamine some of the ways in which Marxists explain crime Marxist theories of crime, including the more recent neo-Marxist theories, are conflict approaches. They see society based on conflict between social classes, and social inequality caused by capitalism as the driving force behind crime. One way that Marxists explain crime is through the law. Marxists argue that the law functions to reinforce the ideology of society – the power of the ruling class over the working class. Many laws can be seenRead MoreModern White Collar Crime : A Modern Or Postmodern Crime1079 Words   |  5 Pagesmodern or postmodern crime. Modern white collar crime focuses primarily on agriculture, productive activity, hand-tool technology, and farming villages as a community or family unit. While, postmodern white collar crime deals with more advanced technology such as computers, virtual communities, television/computer link-ups, and telephone communication. Overall, those who seek a career in criminology must navigate terminology barriers such as what way they would apply the term crime. Additionally, theyRead MoreDeviance And Crime Caused By Poverty1922 Words   |  8 PagesDeviance and Crime Caused by Poverty in Contrast to Wealth As I take a look back to everything I have learned in Sociology 101 an area of sociology I chose to explore further was deviance and crime in Canada. Deviance and crime seemed to interest me because it could help me deeply understand the different factors which cause low class societies to be deviant and criminal compared to their counterparts, high class, deviance and crime. With intentions of further exploring this area I concluded thatRead MoreEssay on Educating Prisoners - An Unnecessary Effort1041 Words   |  5 PagesPrisoners – An Unnecessary Effort   Ã‚  Ã‚  Ã‚  Ã‚  Crime knows no bound, no race, no social status, no gender. In prisons, all criminals are criminals, whether they have committed felony, rape or assault. White-collar crimes are the same as any other crime. Still, most inmates are from the middle class and lower class of our society. However, committing crime, and what kind of crime, is still the choice of the person, whether he has attained a formal education, a higher degree of learning or not. Still the fact

Tuesday, May 5, 2020

A Level Titration Lab Report free essay sample

A titration is a method of analysis that will allow you to determine the precise endpoint of a reaction and the precise quantity of reactant in the titration flask. A burette is used to deliver the second reactant to the flask and an indicator is used to detect the endpoint of the reaction. So a chemical reaction is set up between a known volume of a solution of unknown concentration and a known volume of a solution with a known concentration Method: You will need: * Solution of ‘acid rain’ (dilute sulphuric acid) * Sodium hydroxide solution, 0. 1mol dm-3 * 250cm3 conical flask * 10cm3 pipette and filler * Burette * Phenolphthalein indicator. * Clamp * Funnel * White tile (to help reading endpoint) Firstly prepare your burette, your burette should be filled with 0. 1mol dom-3 of the sodium hydroxide solution. When filling a burette, close the stopcock at the bottom and use a funnel. Check for air bubbles and leaks, before proceeding. We will write a custom essay sample on A Level Titration Lab Report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To remove any air bubbles tap the side of the burette while the solution is flowing slowly. This is because if an air bubble is present during a titration the volume readings may be wrong. Take a volume reading and record the volume of solution in a table (see fig 1). Read the bottom of the meniscus. You need to make sure your eye is at the level of meniscus, not above or below because reading from an angle, rather than straight on will result in a parallax error. Use a pipette to transfer 10cm3 of the ‘acid rain’ sample to a 250cm3 conical flask. Add 5 drops of Phenolphthalein indicator. Use the burette to deliver small amounts of the solution to the titration flask by turning the stopcock. The indicator will change colour when the required amount for neutralisation mixes with the solution in the flask, it will become a permanent pale pink colour. This is the endpoint and should be approached slowly; it needs to be a permanent pale pink for 20 seconds. Carry out several more titrations approaching the endpoint more slowly and watch the colour of your flask carefully. Rinse the flask with distilled water each time until you reach two volumes that agree to within 0. 1cm3. Record your readings in your table (fig 1) and calculate the volume of sodium hydroxide you have used. The first attempt will be a ‘rough’ titration; it will have gone beyond the end-point and added more sodium hydroxide than is needed to react with the acid in the flask. However this will give you a general idea of what the end-point is. Results and Calculations: Figure 1. The table shows the results from the titration: | | Accurate| | | Rough| 1| 2| 3| Final burette reading (cm3)| 15. 20| 14. 70| 29. 35| | Starting burette reading (cm3)| 0. 00| 0. 00| 14. 70| | Volume used from burette (cm3)| 15. 20| 14. 70| 14. 65| | Titre: 14. 70cm3 Figure 2. The table shows the calculation of the concentration in the acid rain sample: | SodiumHydroxide| SulphuricAcid| SodiumSulphate| Water| Molar Ratio| 2| 1| 1| 2| Concentration| 0. 10 mol dm-3| 0. 0735 mol dm-3| | | Volume| 0. 0147 dm-3| 0. 010 dm-3| | | Mol| 0. 00147 mol| 0. 000735 mol| | | The titre is 14. 70cm3 so I was able to calculate in the above table that the acid concentration is 0. 0735 mol dm-3. Evaluation: Sources of procedural errors: 1. *The first drop of titrant that causes colour change of the indicator is hard to judge. Even in the more careful titration (after determining the rough endpoint), the precise endpoint might be missed by a drop or two due to missing the indicator colour change. In our example this might give higher acid concentration than the real concentration. . Mistake in reading the volume in the burette due to misreading the meniscus. (parallax, reading the volume at an angle), this can cause over or underestimation of the analytic concentration. Air bubbles in the burette tap, might lead to accidently adding more NaOH as the titrant shoots up (this leads to overestimation of the acid concentration). 8. Unclean glassware contaminated from previous experiments. 9. Not transferring all acid solution (shaky hands leading to loosing part of the solution while transferring and thus underestimating acid amount). 10. Losing solution from titration flask before the end point due to too vigorous swirling. Leaking burette – giving at the endpoint higher reading than what was really used (overestimation of the acid). I have identified that 1 and 3 of the procedural errors would have the most impact on my overall results because firstly I rinse the flask with distilled water not H2SO4 and secondly it was first my titration and do not have the experience to judge the exact required shade of pink.

Saturday, April 11, 2020

Satire Essay free essay sample

Millions of children attend school every day, learning new information, from reading to writing to learning calculus and Latin. These subjects can help them in their future lives. Here at North Shore Hebrew Academy High School, we have a long day, which runs from 8 AM to nearly 5 PM. The students study nine or ten subjects and average approximately ten tests and quizzes each month. As does every school in the world, North Shore has the right idea, but the school needs to improve its academic calendar. There should be a longer school year, longer days, more homework and many more tests, quizzes, projects and more importantly, more essays. A regular school year is 180 days; however in Phoenix, AZ there is a proposal to increase the school year to 200 days, which adds approximately one month to the school year. The Balsz district in Phoenix is one of the few schools in the country that added extra days. We will write a custom essay sample on Satire Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This proposal is not enough. Therefore, there should be 355 days of learning each year (356 days in a leap year). Students should be given off New Year’s Day, Martin Luther King Day, Washington’s Birthday, Memorial Day, Independence Day, Labor Day, Columbus Day, Veterans Day, Thanksgiving Day, and Christmas Day. Half days would be granted on Christmas Eve, New Years Eve. It would be better to give students no days off at all, but these holidays appear to be necessary evils. In order to make up for the time lost to these wretched holidays, we must extend the length of the school day. The school should run from 7:00 in the morning to 7:30 in the evening. Lunch should be 36 minutes, during which time the students would be expected to eat their lunches while quietly reading or studying. The students will have three minutes to get to each of their 12 class periods. Class periods will run for 57 minutes. Students will follow the same schedule every day. Students will not be allowed to get up during class or leave the classroom for any reason. By spending more time in the classroom, students will be smarter and better prepared for their professional lives, which will doubtless involve being chained to their desks for weeks at a time. In order to be sure that students are absorbing the information that they learning in their classes, they will be assigned enough homework every night so that they will not have time to sleep. The students will have a quiz in each class before they start learning to check their knowledge. In addition, if they did not do their homework they will be assigned not only the homework they missed, but also an extra project. Depending on the teacher’s mood, the project would be of various difficulties. A student is allowed to miss four days in a school year. If a student misses five or more days, than that student will have to stay in school until 8 in the evening. Everybody knows that teenagers have no lives, never go to parties, go to movies, hang out with friends or go to the mall. Teenagers would rather be in a stuffy, cold space taking tests and writing essays until their eyes and fingers ache. Teenagers who want to have lives should be pitied. If they don’t have enough days of school and tests, they become ignorant, lazy, rude and fat. If the students are at school they will be learning all day and have no time to go and eat. However, if they are home during the day, all they would do is eat and watch television. The overall argument is that in current society, there is not enough pressure placed on high school students. With the SAT’s, advanced placement programs, and school athletics going on there is still the need for more class time, examinations, and homework. Students should be given little to no time to enjoy their lives. With this in mind, help fight for extended school days to benefit the children of America.

Tuesday, March 10, 2020

Free Essays on Hasidic Judaism

The Jewish communities of Eastern Europe in the late 17th and early 18th Centuries were devastated. From 1648 – 1654, â€Å"the greatest Jewish suffering since the Crusades [Porath, 33]† occurred which have been misleadingly coined the Ukrainian uprisings. This period, in Hebrew, is known as the Tach v’Tacht (the phrase represents all eight of the years, but is actually an acronym for the two worst years, the beginning years of the uprisings, 1648-49). Cossack anti-Semite Bogdan Chmelnicki led his fellow Cossacks, who were also Ukrainian peasants, throughout Europe to slaughter Jews. Historians say that anywhere from 100,000 to 125,000 Jews were slain: twenty to twenty-five percent of the Jewish population of Europe at that time [webinfonet.net/heritage/history.html, 10/29/01]. Many leaders attempted to arise from the occasion as Jewish leaders, but none of the flames could endure; no one could truly captivate the people enough to make his/her movement credible in the mind of the public. Then, in the early 18th Century, enters Israel Ben Eliezer, the man known as the Ba’al Shem Tov, Israel Ba’al Shem Tov, or Besht, the founder of Hasidism. He truly captivated the public as a strong, able leader whose philosophies were consistent with that of the working class, anti-intellectual, faithless Jew. Therefore, the entrance of Hasidism into the lives of Polish Jews, and eventually Jews around the world was a result of the need for blind faith in hard times, dissatisfaction with options available, and previously unseen able leadership. In order to truly understand Hasidism, we must attempt to understand the man to whom â€Å"more legends have been woven around†¦than around Moses, father of the Prophets [Rabinowicz, 29]† : Israel Ba’al Shem Tov, and his theological philosophies. Israel Ba’al Shem Tov (abbreviated as Besht) was born circa 1700 as part of a poor Polish family. He was an orphan at a young age, and was sent... Free Essays on Hasidic Judaism Free Essays on Hasidic Judaism The Jewish communities of Eastern Europe in the late 17th and early 18th Centuries were devastated. From 1648 – 1654, â€Å"the greatest Jewish suffering since the Crusades [Porath, 33]† occurred which have been misleadingly coined the Ukrainian uprisings. This period, in Hebrew, is known as the Tach v’Tacht (the phrase represents all eight of the years, but is actually an acronym for the two worst years, the beginning years of the uprisings, 1648-49). Cossack anti-Semite Bogdan Chmelnicki led his fellow Cossacks, who were also Ukrainian peasants, throughout Europe to slaughter Jews. Historians say that anywhere from 100,000 to 125,000 Jews were slain: twenty to twenty-five percent of the Jewish population of Europe at that time [webinfonet.net/heritage/history.html, 10/29/01]. Many leaders attempted to arise from the occasion as Jewish leaders, but none of the flames could endure; no one could truly captivate the people enough to make his/her movement credible in the mind of the public. Then, in the early 18th Century, enters Israel Ben Eliezer, the man known as the Ba’al Shem Tov, Israel Ba’al Shem Tov, or Besht, the founder of Hasidism. He truly captivated the public as a strong, able leader whose philosophies were consistent with that of the working class, anti-intellectual, faithless Jew. Therefore, the entrance of Hasidism into the lives of Polish Jews, and eventually Jews around the world was a result of the need for blind faith in hard times, dissatisfaction with options available, and previously unseen able leadership. In order to truly understand Hasidism, we must attempt to understand the man to whom â€Å"more legends have been woven around†¦than around Moses, father of the Prophets [Rabinowicz, 29]† : Israel Ba’al Shem Tov, and his theological philosophies. Israel Ba’al Shem Tov (abbreviated as Besht) was born circa 1700 as part of a poor Polish family. He was an orphan at a young age, and was sent...

Sunday, February 23, 2020

Week 12-business Essay Example | Topics and Well Written Essays - 1500 words - 1

Week 12-business - Essay Example The range of values of satisfaction for the variable can range from a minimum of 3 to a maximum of 15. The chi – square is test for significant difference in satisfaction between gender and majors. The hypothesis tested by the chi-square is to determine whether different samples are different enough in some characteristic. b). The statistical test to be used in the case is probability test. The variables are gender which is a dependent variable and majors which are independent variables (Weisberg 2005). The probability test articulates that there is no interaction because there is an intersection among the three majors (finance, accounting and management) among the male and female. /e) where 0 is observed data and e is expected data. The variables are gender which is a dependent variable and the majors (finance, accounting and management). If the chi-square value obtained is larger than critical value at any chosen probability fault threshold, then data presented statistical significant correlation between the variables that are used in the test (Walker & SAS Institute2010). In regression -0.3 to 0 shows a weak spread, 0 to 0.3 shows a moderate spread of data along the regression line and above 0.3 shows a concentrated spread about the regression line. So 0.3 shows a moderate spread around the regression line. Kurtosis is the measure of skewness. A zero kurtosis is mesokurtic, a positive kurtosis is leptokurtic and negative kurtosis is platykurtic. Therefore, kurtosis = 0.3 is mesokurtic which is a normal distribution. Durbin Watson statistic has values from 0 to 4. Where by value 2 show no autocorrelation in a sample selected. Any value approaching 0 shows positive autocorrelation while 4 shows a negative autocorrelation. So in this case d=0.3 indicates a positive autocorrelation. Shapiro – wilks w is a measure of normality of random sample. For instance if the value of p is more than 0.05 then it assumed to have a normal distribution

Thursday, February 6, 2020

The Multicultural Marketing Essay Example | Topics and Well Written Essays - 1750 words

The Multicultural Marketing - Essay Example Today almost all major corporations are actively marketing their products beyond their original homeland borders. Infact the issue is generally not whether to market a brand in other countries or to target multiple audience but rather â€Å"how to do it† (as the same product with the same â€Å"global† advertising campaign, or â€Å"tailored† products and localized ads for each country). Today, marketers are much more aware of the significant opportunity that the varying demographic groups present. What's more, they realize that they can no longer afford to neglect the combined buying power of ethnic Americans who, according to estimates, make up $1.3 trillion, or 18.5%, of all US buying. To appeal to these highly lucrative and diverse audiences, marketers are abandoning traditional mass-marketing practices in favor of laser-focused, multicultural marketing efforts. This paper is discussing following points: 1. Understanding what is multicultural marketing? 2. Ways in which ethnicity can be incorporated into marketing strategy. 3. Presenting steps that how a marketer can reach its diverse customers in best possible way. 4. Importance of marketing for multicultural audience, and the benefits and advantages from being unique marketers for multicultural audience. ... This paper although focuses on cross-cultural marketing, the discussion is at the level of the individual nation-state rather than marketing between countries. In multicultural societies the composition of the population can be highly culturally diverse, comprising many ethnic groups which necessitate a cross cultural approach to marketing strategy and management as suggested by Rugimbana and Nwanko (2003). Here it is important to highlight the importance of ethnicity in marketing in multicultural societies or as WiLkison and Cheng (1999: 106) refer to it â€Å"international marketing at home. TECHNIQUES FOR MULTICULTURAL MARKETING: According to Tharp (2001), decision-makers in organizations in multicultural markets should have the skill of â€Å"border mentality† — identifying multiple situational-cultural meanings, or should perform the role of transmigrants† — bridging or overlapping agents among two or more subcultures. In order to be broad minded foll owing techniques should be adopted: 1) To spot patterns that allow subcultures to be grouped together, so that a common marketing Strategy may be extended to several subcultures in a group (â€Å"transcultural† marketing); 2) To develop a distinct marketing strategy for each subculture, if there is a significantly distinct cultural dimension that is important to the specific culture (multicultural marketing); 3) To further segment audiences in a subculture, if needed, in terms of cultural affinity, cultural identity or acculturation level (tactical adaptation within a subculture); 4) To develop parameters of culturally acceptable marketing stimuli; and 5) to establish a protocol for measuring cultural effectiveness of the stimuli. THE MOST CRITICAL ISSUES FACED BY MANAGERS   The critical issues are defined