Thursday, February 6, 2020

The Multicultural Marketing Essay Example | Topics and Well Written Essays - 1750 words

The Multicultural Marketing - Essay Example Today almost all major corporations are actively marketing their products beyond their original homeland borders. Infact the issue is generally not whether to market a brand in other countries or to target multiple audience but rather â€Å"how to do it† (as the same product with the same â€Å"global† advertising campaign, or â€Å"tailored† products and localized ads for each country). Today, marketers are much more aware of the significant opportunity that the varying demographic groups present. What's more, they realize that they can no longer afford to neglect the combined buying power of ethnic Americans who, according to estimates, make up $1.3 trillion, or 18.5%, of all US buying. To appeal to these highly lucrative and diverse audiences, marketers are abandoning traditional mass-marketing practices in favor of laser-focused, multicultural marketing efforts. This paper is discussing following points: 1. Understanding what is multicultural marketing? 2. Ways in which ethnicity can be incorporated into marketing strategy. 3. Presenting steps that how a marketer can reach its diverse customers in best possible way. 4. Importance of marketing for multicultural audience, and the benefits and advantages from being unique marketers for multicultural audience. ... This paper although focuses on cross-cultural marketing, the discussion is at the level of the individual nation-state rather than marketing between countries. In multicultural societies the composition of the population can be highly culturally diverse, comprising many ethnic groups which necessitate a cross cultural approach to marketing strategy and management as suggested by Rugimbana and Nwanko (2003). Here it is important to highlight the importance of ethnicity in marketing in multicultural societies or as WiLkison and Cheng (1999: 106) refer to it â€Å"international marketing at home. TECHNIQUES FOR MULTICULTURAL MARKETING: According to Tharp (2001), decision-makers in organizations in multicultural markets should have the skill of â€Å"border mentality† — identifying multiple situational-cultural meanings, or should perform the role of transmigrants† — bridging or overlapping agents among two or more subcultures. In order to be broad minded foll owing techniques should be adopted: 1) To spot patterns that allow subcultures to be grouped together, so that a common marketing Strategy may be extended to several subcultures in a group (â€Å"transcultural† marketing); 2) To develop a distinct marketing strategy for each subculture, if there is a significantly distinct cultural dimension that is important to the specific culture (multicultural marketing); 3) To further segment audiences in a subculture, if needed, in terms of cultural affinity, cultural identity or acculturation level (tactical adaptation within a subculture); 4) To develop parameters of culturally acceptable marketing stimuli; and 5) to establish a protocol for measuring cultural effectiveness of the stimuli. THE MOST CRITICAL ISSUES FACED BY MANAGERS   The critical issues are defined

Wednesday, January 29, 2020

Survey American History Essay Example for Free

Survey American History Essay Message was individuals must readmit God and Christ into their daily lives, must embrace a fervent, active piety, and must reject the skeptical rationalism that threatened traditional beliefs. But new denominations no longer accepted the idea of predestination. Popular acceptance of the idea that men and women could belong to different Protestant churches and still be committed t206o essentially the same Christian faith. Women flocked to these meeting which suggests that they were responding to their changing economic roles as well. They moved out of the home and into factories. African Americans: Group of African American preachers. Some translated the egalitarian religious message that salvation was available to all into a similarly egalitarian message for blacks in the present world. Native Americans: Neolin combined Christian and Indian imagery and bringing to Native American religion. He helped stimulate Indian military efforts of 1763 and beyond. Handsome Lake ( a Seneca used to be an alcoholic) inspired many Indians to give up whiskey, gambling and other destructive customs derived from white society. 7. Industrial Revolution (England and the US, how did it start? ) by the end of the 18th century it was well underway in many parts of the world. By the end of the 19th century the global process of industrialization had transformed the societies of Britain, most continental Europe, Japan, and the U. S. weaving- spinning -new devices for carding. For Americans the industrial revolution was largely a product of rapid changes in Great Britain, the nation with which they had the closest relations. America received more immigrants from Great Britain than from any other country. Samuel Slater: Used the knowledge he had acquired before leaving England to build a spinning mill for the Quaker merchant Moses Brown in Pawtucket, Rhode Island in 1790. It was the first modern factory in America. 8. Cotton Gin (effects? ) Eli Whitney: From MA and Yale Educated. Long-staple cotton smooth black seeds and long fibers but could only grow near the coast. Short staple cotton could grow anywhere in the south but the green seeds are hard to separate. Created the cotton gin that separated the seeds quickly and efficiently. He devised a machine to make each part of a gun according to an exact pattern. Tasks would be divided among several workers and one laborer could assemble a weapon out of parts made by several others. Used by manufacturers of sewing machines, clocks and many other complicated products. 9. Early American Transportation System Oliver Evans: Delaware. Made the automated flour mill, a card-making machine, and several important improvements in the steam engine and first textbook of mechanical engineering: The Young Mill-Wright’s and Miller’s Guide. Robert Fulton’s steam boat Turnpike era. They were usually made by private industries and they had tolls so they could make some money out of it. 10. Revolution of 1800 Jefferson considered his election as revolutionary. In his speech he said â€Å"We are all republicans, we are all federalists† and he outdid federalists in their work of expanding the territory 11. Washington DC Designed by Pierre L’Enfant. But during his presidency it was merely a village. Congressmen viewed Washington as a place where they should briefly visit and leave quickly. Some would even resign their seat in congress for a more prestigious seat for a state legislative seat. 12. The Jefferson Administration (policies) They persuaded congress to abolish all internal taxes which left custom duties, sale of western lands as the only source of revenue for the government.

Monday, January 20, 2020

Norma Rae Essay -- Capitalism Governmental Essays

Norma Rae In the film Norma Rae, the textile workers were unsatisfied with many aspects of their Capitalistic work environment. They fought to form a union so that they could change the undesirable characteristics to better meet their needs. Political, environmental and cultural processes all played a part in the workers struggle to form an effective union. Unlike the film, Matewan, in which the coal miners worked under feudal control, the employees of the O.P. Henley Mill worked amidst a Capitalistic Economy. The key difference between the two, is that the inhabitants of the town of Matewan did not have other choices of employment and the characters in Norma Rae had the ability to go into the free labor market and be active participants, choosing who they wished to work for. Throughout the film there was evidence of other forms of employment in Henleyville. There were jobs in town that required a higher degree of education that the workers in the mill may have received, a schoolteacher or a police officer for example. However, there were various other jobs in town did not require as much training. Some of these other job opportunities included working at the motel or in the local restaurants or bars as a waiter, a waitress, or a bartender. There were attendants at the gas station and workers at the grocery and convenience stores. In addition to these other choices of employment there was also a different economic system that the workers could have chosen to be a part of. Self – Employment existed in Henleyville. When Norma Rae is talking to Sonny Webster, before they went out on a date, they reminisced about when they were younger. â€Å"You used to come into my Mama’s bakery,† be remembered. The ... ...to promote the union without being fired. He explained that she could wear buttons on her shirt, hand out fliers during breaks and other additional freedoms. Eventually, the workers set aside their inhabitations and voted 373 to 427 in favor of the union. When asked, â€Å"What are you gonna do now?† Norma Rae said, â€Å"live – what else?† The question that the workers at the O.P. Henley Mill were faced with was not, where to work. They had the freedom to choose their employer. The workforce learned that they did not need to be trapped in an insufficient working environment and that by forming a union they could manipulate the parameters set by the Mill Company, to meet their requests. Works Cited West, Andrew. Capitalism.org West, Andrew. Capitalism.org

Sunday, January 12, 2020

Dancing with the White Rabbit

Carly Turner English 102 Polliard May 5th, 2011 Dancing With The White Rabbit People go under sedation all the time. They jump into the rabbit hole to receive colonoscopies, plastic surgery, dental work and other various medical procedures. Today’s world has become accustomed to regular use of sedation drugs however they do not realize just how dangerous they can be. There are many factors to be taken into account when someone is put under. Proprofol (Diprivan), a drug that is used to induce sedation, which is the cause of many medical malpractices and deaths, is not supervised enough in the medical community.Propofol is one of the most widely used forms of anesthesia (Nytimes. com). It was invented 20 to 25 years ago (News Week). It has multiple benefits over general anesthesia. Unlike general anesthesia, propofol has rapid onsets. â€Å"If you try to count backward from 100 after it's injected, you don't get to 97,† says Dr. Wischmeyer, a University of Colorado Anesth esiologist (Wall Street Journal). It also allows patients to recover and return to baseline activities such as eating and breathing on their own faster. In addition, it can result in less nausea and vomiting in patients (Ismp. rg). Because of this many practioners feel a false sense of security when using propofol. It can be harmful and even deadly if the person who is administering it is not trained in drugs that cause deep sedation and general anesthesia. On the labeling of Diprivan (Propofol), it is intended â€Å"for general anesthesia or monitored anesthesia care sedation†, meaning that that drug should only be administered by people trained in general anesthesia and not involved in the procedure being done. Propofol is an exact science. Dosing needs to be based on the patient’s tolerance to the drug.A number of factors including the age, weight, and how hydrated the person is factors into the efficiency of the drug (News Week). The tolerance can vary and can chan ge easily. Also, for a patient who uses it the first time, it’ll be much more potent but for a patient who uses it often it stays in the tissues and creates a tolerance to the drug (Inside Surgery). The possible side effects, are changes in moods and emotions, dizziness, drowsiness, and a lack of coordination (Drugs. com). The harsher effect is that a patient can go from breathing normally to being in respiratory arrest in seconds, even at what seems like a low dose.There are also no reversal agents to propofol, which means that the drug’s adverse effects have to be treated while the drug is being metabolized in the body (Inside Surgery). Considering all of these variables this makes working with propofol difficult and somewhat unpredictable, even for a trained professional. If a patient isn’t monitored closely enough by a person trained in sedation while on propofol then they can quickly go into respiratory arrest and thus get brain damage or die from not enoug h oxygen to the organs and brain (Ismp. rg). During a procedure, a nurse who was trained in moderate sedation, assisted a gastroenterologist in surgery by giving the patient propofol. The nurse gave too high of a dosage of propofol to the patient and the patient started experiencing respiratory arrest. In another case, a physician thought it would be safe to administer propofol himself while performing a breast augmentation surgery. According to a poll, eighty-three percent of people thought it was wrong for a surgeon to administer the propofol himself (Survey. com).The young patient died from not getting enough oxygen to the brain because there was no one there to supervise her. Nurses have been asked to give â€Å"a little more† of the propofol if a patient moved. Anesthesiologists have been known to leave the room and leave the syringe filled with propofol and a needle in the IV port so that the nurses can monitor the patient alone themselves. This has been brought to the attention of some hospital’s leaders however no laws have been enacted about this. Additionally, money is an issue when deciding the safety of the patient.There is sometimes an unwillingness of insurers to reimburse anesthesiologists for their care and thus nurse-administered propofol happens quite often and untrained nurses may be caught in the middle of such a debate and feel pressures to administer the propofol themselves. States in the U. S. all have different views on propofol and whether or not it needs to be administered by a trained anesthesiologist or if a nurse should be allowed to do it (Kathy Dix). On an online survey seventy-eight percent of people believe that a trained anesthesiologist should be in control of the propofol and not a nurse (Survey. om). It usually comes down to that health care facilities board and is not decided by the state. In a recent survey, it stated that ninety-six percent of the people thought that every hospital and healthcare facility s hould have set rules on the matter (Survey. com). In addition, American Society of Anesthesiologists, American Association of Nurse Anesthetists, and American A ssociation for Accreditation of Ambulatory Surgery Facilities believe that the only persons trained in administering general anesthesia should administer propofol to non-ventilated patients.The American Society of Anesthesiologists suggests that if that is not possible then non-anesthesia staff who do administer the drug should be qualified to rescue the patients if their level of sedations becomes deeper than intended (Ismp. org). Along with the issue of propofol not being safely administered, it is also abused in the medical community itself. This can be done easily because it is not listed as a â€Å"controlled substance† by the Food and Drug Administration.The drug is likely to be liked by abusers because it induces relaxation or sleep and can cause euphoria and also leaves the bloodstream so fast that it is diffi cult to detect (Nytimes). Anesthetists and abusers of propofol say that it can bring a brief but captivating high as the sedation wears off. It has been referred to as â€Å"dancing with the white rabbit† (referring to the white color of the drug) and â€Å"pronapping† because the drug induces a short sleep that many practioners and medical personnel use between their long shifts (Wall Street Journal). Many practioners do not feel that propofol should be a more controlled substance.However, according to a poll, eighty-seven percent of people think that propofol should be listed as a controlled substance (Survey. com). Naming propofol a controlled substance under the Drug Enforcement Agency’s rules would require the hospitals to track their inventory, account for all the propofol vials, list all of it’s users, and lock it up with the hospital’s narcotics. If these actions were taken doctors and nurses seeking rehabilitation for their abuse of propof ol might cost them their licenses and lead to them having criminal charges because they would have been abusing a Drug Enforcement Agency controlled drug.Michael Jackson’s young death is the most well-known case of propofol abuse and has rekindled the propofol controversy the last two years. Detectives found large quantities of propofol and oxygen tanks in his home. Along with this they found that he had a personal physician that allegedly admitted to administering the drug to Jackson the day the singer died. Jackson reportedly had insomnia and was seeking aid from the drug. It seemed that his dance with the white rabbit caused his death, and may be the cause of many others if not taken into control. ’It enters your bloodstream fast, and even highly trained anesthesiologists can't control it, and die. They don't even have seconds to pull out the needle,’ said Art Zwerling, a registered nurse anesthetist and counselor with the Association of Nurse Anesthetistsâ⠂¬  (Wall Street Journal). When the drug is being used properly there should be strict procedures enforced regarding the supervision of vital signs and oxygen saturation to assure that the patient is safe. Health care facilities should inform all the staff working around propofol how dangerous it is.Today’s standards on the administration of Diprivan (Propofol) are too lenient and need to be reformed. In conclusion, the distribution and handling of this drug needs to be strictly supervised. Work’s Cited â€Å"What the Heck is Proprofol? More Info On the Drug That May Have Killed Michael Jackson† News Week. Web. 29 Jul. 2009. <http://www. newsweek. com/blogs/the-human-condition/2009/07/29/what-the-heck-is-propofol-more-info-on-the-drug-that-may-have-killed-michael-jackson. html> â€Å"How to use Diprivan† Drugs. com. Web. 18 Mar. 2011. <http://www. drugs. om/diprivan. html > â€Å"Propofol (Drug)† Web. 7 Aug. 2009. <http://topics. ny times. com/topics/news/health/diseasesconditionsandhealthtopics/propofol/index. html> â€Å"Michael Jackson’s Death From Propofol† Inside Surgery. Web. 24 Aug. 2009. <http://insidesurgery. com/tag/diprivan/> â€Å"Practical Guide to Moderate Sedation/Analgesia† Odom-forren. Donna Watson. 2005. Mosby Inc. â€Å"Propofol (A Drug Used For Sedation)† Carly Turner. Survey ages 18-50, 23 surveyors. Web. 4 May. 2011. Survey. com <http://www. survey. com/cgi-bin/pollxt. pl? poll=PM2U1AR9U9G8>

Saturday, January 4, 2020

Essay about A Comparison of Two Schools of Psychology

A Comparison of Two Schools of Psychology There are many different schools of psychology, each have their own views and they all look at psychology from different perspectives. I am going to outline six perspectives and then compare and contrast two schools. The biological perspective and major figures such as Karl Lashley looks to the body to explain the mind, they look at hormones, genes, the brain, and the central nervous system to explain the way we think, feel and act. The psychodynamic perspective and major figures such as Sigmund Freud views behaviour as driven by powerful mental conflicts locked deep within the subconscious. The behaviourist perspective and major figures such as John†¦show more content†¦In order to enable me to compare and contrast the psychodynamic approach and the behaviourist approach they must be discussed in more depth. Behaviourism is a movement in psychology that advocates the use of strict experimental procedures to study observable behaviour or responses in relation to the environment. B.F Skinner was a behavioural psychologist who became famous for his work with rats using his Skinner box. He took the extreme liberty of transferring his experience and theories of rats directly to humans. It should be kept in mind that rats and people are tremendously different creatures, yet Skinner had no problem with easily assuming what was true for rats, on a very simple scale, would be applicable to humans in very different and complex situations. Classical and operant conditioning played a large part in Skinners research (Glassman, 2000). In a traditional behavioural approach, Skinner followed in the footsteps of Pavlov and Watson. This view puts across that the subject matter of human psychology is only the behaviour of the human being. Behaviourism claims that consciousness is neither a definite nor a usable concept. The behaviourist holds the belief in the existence of consciousness; it goes back to the ancient days of superstition and magic. The behaviourists asks: why dont we make what we can (Nye, 2000). The initial influence ofShow MoreRelatedEssay on Self-esteem and Impression Management1314 Words   |  6 PagesMod 2 Assignment – Personal Examples – Self Esteem and Impression Management Consideration of a person’s perspective â€Å"self† and the processes used to determine behaviors is one element of social psychology. Some of the processes and theories are: impression management, social tuning, social comparisons, mindsets, and intrinsic and extrinsic motivation. This work will examine the basic premises of each of these along with personal examples provided by the author. 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