Week 12-business Essay Example | Topics and Well Written Essays - 1500 words - 1

Week 12-business - Essay Example The range of values of satisfaction for the variable can range from a minimum of 3 to a maximum of 15. The chi – square is test for significant difference in satisfaction between gender and majors. The hypothesis tested by the chi-square is to determine whether different samples are different enough in some characteristic. b). The statistical test to be used in the case is probability test. The variables are gender which is a dependent variable and majors which are independent variables (Weisberg 2005). The probability test articulates that there is no interaction because there is an intersection among the three majors (finance, accounting and management) among the male and female. /e) where 0 is observed data and e is expected data. The variables are gender which is a dependent variable and the majors (finance, accounting and management). If the chi-square value obtained is larger than critical value at any chosen probability fault threshold, then data presented statistical significant correlation between the variables that are used in the test (Walker & SAS Institute2010). In regression -0.3 to 0 shows a weak spread, 0 to 0.3 shows a moderate spread of data along the regression line and above 0.3 shows a concentrated spread about the regression line. So 0.3 shows a moderate spread around the regression line. Kurtosis is the measure of skewness. A zero kurtosis is mesokurtic, a positive kurtosis is leptokurtic and negative kurtosis is platykurtic. Therefore, kurtosis = 0.3 is mesokurtic which is a normal distribution. Durbin Watson statistic has values from 0 to 4. Where by value 2 show no autocorrelation in a sample selected. Any value approaching 0 shows positive autocorrelation while 4 shows a negative autocorrelation. So in this case d=0.3 indicates a positive autocorrelation. Shapiro – wilks w is a measure of normality of random sample. For instance if the value of p is more than 0.05 then it assumed to have a normal distribution

The Multicultural Marketing Essay Example | Topics and Well Written Essays - 1750 words

The Multicultural Marketing - Essay Example Today almost all major corporations are actively marketing their products beyond their original homeland borders. Infact the issue is generally not whether to market a brand in other countries or to target multiple audience but rather â€Å"how to do it† (as the same product with the same â€Å"global† advertising campaign, or â€Å"tailored† products and localized ads for each country). Today, marketers are much more aware of the significant opportunity that the varying demographic groups present. What's more, they realize that they can no longer afford to neglect the combined buying power of ethnic Americans who, according to estimates, make up $1.3 trillion, or 18.5%, of all US buying. To appeal to these highly lucrative and diverse audiences, marketers are abandoning traditional mass-marketing practices in favor of laser-focused, multicultural marketing efforts. This paper is discussing following points: 1. Understanding what is multicultural marketing? 2. Ways in which ethnicity can be incorporated into marketing strategy. 3. Presenting steps that how a marketer can reach its diverse customers in best possible way. 4. Importance of marketing for multicultural audience, and the benefits and advantages from being unique marketers for multicultural audience. ... This paper although focuses on cross-cultural marketing, the discussion is at the level of the individual nation-state rather than marketing between countries. In multicultural societies the composition of the population can be highly culturally diverse, comprising many ethnic groups which necessitate a cross cultural approach to marketing strategy and management as suggested by Rugimbana and Nwanko (2003). Here it is important to highlight the importance of ethnicity in marketing in multicultural societies or as WiLkison and Cheng (1999: 106) refer to it â€Å"international marketing at home. TECHNIQUES FOR MULTICULTURAL MARKETING: According to Tharp (2001), decision-makers in organizations in multicultural markets should have the skill of â€Å"border mentality† — identifying multiple situational-cultural meanings, or should perform the role of transmigrants† — bridging or overlapping agents among two or more subcultures. In order to be broad minded foll owing techniques should be adopted: 1) To spot patterns that allow subcultures to be grouped together, so that a common marketing Strategy may be extended to several subcultures in a group (â€Å"transcultural† marketing); 2) To develop a distinct marketing strategy for each subculture, if there is a significantly distinct cultural dimension that is important to the specific culture (multicultural marketing); 3) To further segment audiences in a subculture, if needed, in terms of cultural affinity, cultural identity or acculturation level (tactical adaptation within a subculture); 4) To develop parameters of culturally acceptable marketing stimuli; and 5) to establish a protocol for measuring cultural effectiveness of the stimuli. THE MOST CRITICAL ISSUES FACED BY MANAGERS   The critical issues are defined